The artist was present, and you were eye level, an equal. The film chronicles Marina Abramović ‘s retrospective at MoMA which was highlighted by her daily “duration performance piece” whereupon she would sit facing members of the public one-by-one, making a lot of them cry.
Let’s examine in detail.īecause this song is so fine-art-centric, Picasso Baby director Mark Romanek is quoted as saying he was directly inspired by the documentary The Artist Is Present. There are some things money can’t buy, and apparently art world Insta-cred isn’t one of them. If you want to build an art collection of that scale, it would total slightly less than $500 Million dollars, which if he had his heart set on it, he could buy up all the pieces he mentions and still have $500 Million left in the bank. Throughout this new album Magna Carta Holy Grail Jay Z sings about the various art pieces he wants to own, or currently owns. A lot of art world players would have to be precisely aligned “in the same picture” to give the illusion of uniformity, so that your product - in this case “Jay Z” himself - is not only integrated into the fine art performance art world as a supporting element, but as a powerful entity with dominant placement (the glowing bottle in the foreground). The key would be to craft a narrative that places you into a position of power as a reputable performance artist. How do you bridge the gap between a hip hop performance and performance art?īy using the business model of selling an unknown Cognac to a high-end consumer. You would like to be dually embraced as an entity that exists outside of the “Mtv Rap World” as well as continue to be looked upon by rap fans as somewhat of a god among men. You feel like the modern day Basquiat, like the modern day Picasso, yet you aren’t garnering any fine art respect. You love the fine art world, are a collector of the arts, and seek acceptance by the upper crust fine art elite as an artist. So with this in mind, let’s come up with a further proposition. It’s validated as an intrinsically high status liquor because of its dominant placement in a world of previously validated status symbols. This “Insta-cred” elevates the alcohol to the level of all that is around it, as we (as well as products) are judged by the company we keep. A beautiful photograph of the largest musician in the world sitting in his massive Tribeca penthouse with a $6,850,000.00 view, wearing a $4,000 Tom Ford suit, smoking a $45 cigar, while admiring his print of Basquiat Untitled (1983). Place the liquor in an atmosphere in which your product “should” exist. You realistically render it into reality. How do you go about giving something that didn’t previously exist in the marketplace a chance to compete with other high-end alcohols, all of which already have a strong foothold on the nightclub’s coveted top shelves?Īside from paying top dollar for that shelf placement, you can also skew your advertising with some fantasy. If you are an entrepreneurial mogul such as Jay Z setting out to launch and brand a previously unknown Cognac, you find yourself with a unique challenge.
This sort of rendering makes it easier for a client to “picture it” as a finished structure in relation to the existing architecture and being a physical fixture in the world around it as very little is left to the imagination. This is a fiction, the illusion of a 3-D concept model of a building which only exists on paper. When proposing a building design, an architect will draft a realistic architectural rendering.